Pets Global to reveal Zignature line extension at Global Pet Expo


By Jordan Tyler

VALENCIA, Calif. — Pets Global, the maker of Fussie Cat, Essence Pet Foods, Inception Pet Foods and Zignature brands, announced Feb. 16 it will officially release Zignature Select Cuts, a line extension to the existing brand, during Global Pet Expo Feb. 26 to 28 in Orlando, Florida. 

Zignature Select Cuts will feature grain-inclusive and legume-free dog food formulas to appeal to grain-friendly diets. The first formulas will include lamb and lamb meal, trout and salmon meal, and turkey. 

During SuperZoo 2019, Pets Global was gearing up to release a treat line that matched its original Zignature dry and wet complete-and-balanced formulas. Now, the brand offers a dry kibble, wet pâté and baked treats for dogs for each of its specific formulations.

Inception will also be showcased at the trade show. It was launched into the pet specialty market in November 2019 and offers high animal-based protein with a balance of ancient grains such as oats, millet and milo. The dog and cat food formulas are free from corn, potatoes, legumes, wheat and soy.

These product innovations have brought Pets Global’s total pet food formula count to 53 across its four different brands. Each of its brands and products are developed and formulated with a limited-ingredient philosophy in mind and cater to pets with food sensitivities.

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