PETS-GLOBAL MINIMUM ADVERTISED PRICE (MAP) POLICY

(Including Internet Offers)

Pets-Global (Pets-Global) has implemented this Minimum Advertised Pricing Policy (“the Policy”) to protect consumers, prevent abuses, provide proper support, provide a level playing field for its network of Resellers, and maintain its reputation and brand image.  Please read the Policy issued by Pets-Global and the attached schedules carefully.

 

Effective November 1, 2025, the Policy applies to ALL Resellers of Pets-Global Products whether they obtain Pets-Global Products directly from Pets-Global or through an Authorized Distributor, and all sales of Pets-Global Products in the United States and Canada.

 

Adjustment to the Policy:

Pets-Global reserves the right to change, amend, or discontinue the Policy at any time.  A current version of the Policy is available on Pets-Global’s website here: www.pets-global.com.  Authorized Resellers of Pets-Global Products are responsible for seeking out and obtaining the Pets-Global MAP Price List to ensure Pets-Global Products are advertised at the correct prices. Current prices may be requested by contacting Mapcompliance@pets-global.com.

 

Inquiries and Additional Information:

Compliance with the Policy is the responsibility of each individual Authorized Reseller.  All questions or requests for additional information regarding the Policy or information concerning potential violations of the Policy (which must be in writing) are to be addressed to the person at Pets-Global responsible for the Policy (“Policy Administrator”). The Policy Administrator may be reached at:

    

    Pets-Global

    Attn: Channel Compliance Administrator

    28921 Ave, Williams

    Valencia, CA 91355

    mapcompliance@pets-global.com

 

Only the Policy Administrator or the Policy Administrator’s designated representative(s) is authorized by Pets-Global to answer questions regarding the Policy, comment on the Policy, or accept information regarding potential violations. Except for the Policy Administrator and such representative(s), no Pets-Global employee or independent sales representative has the authority to comment upon or to take any action under the Policy.

 

Definitions:

As used herein, a “Product” is defined as any item manufactured or marketed by Pets-Global intended for sale, including but not limited to FUSSIE CAT, ZIGNATURE, INCEPTION PET FOODS, and ESSENCE PET FOODS brands.  All Products are subject to the Policy. The Pets-Global MAP Price List may be requested by authorized resellers by contacting Mapcompliance@pets-global.com.

 

As used herein, “Price” means the net price for a consumer to receive ownership of the goods, i.e., the amount paid before any applicable taxes, and adjusted for any discounts, rebates, coupons, credits, premiums, freemiums, loyalty rewards, combinations, shipping costs, or the like.

 

As used herein, “Advertising” means any communication intended to induce people to buy or use a Product and includes but is not limited to communication in print or via any electronic means.  Such communication consists of all internet communications, including but not limited to communication on Amazon (and other online open marketplaces, stores, or shops), on eBay (and other auction sites), in search-related ads or links (e.g., on Google, Yahoo, Bing), in graphic or textual ads (banners, links, etc.), on social media (including Facebook, Pinterest, Snap Chat, Instagram, LinkedIn, or other sites), on television, radio, or via telephone (including SMS or related text messages), and in any communications in physical media of any kind (e.g., billboards, newspapers, magazines, newsletters, flyers, print ads, window banners, coupons, direct mail, or posters).  An “Advertisement” means any communication that includes Advertising as defined herein.

 

Miscellaneous:

  • Pets-Global reserves the right to change, amend, or discontinue the Policy at any time.
  • Pets-Global reserves the right to modify the rules, conditions, benefits, or awards pertaining to the Policy and any promotional or discount program at its sole discretion without notice.
  • Pets-Global and its affiliates are not responsible for requests or correspondence relating to any promotional or discount program statements lost or delayed in the mail or otherwise in transit.
  • Pets-Global reserves the right to refuse an applicant’s participation in any promotional, rebate, or discount program for any reason and at any time.
  • Pets-Global reserves the right to terminate the participant’s participation in any promotional, rebate, or discount program, with or without cause, at any time, upon giving the participant five (5) days’ notice.

 

The Policy Rules

  • Rule 1:  Advertisements for listed Products MUST state MAP Pricing or higher offered before taxes and/or additional fees.
  • Rule2: Map Policy does not limit a retailer from adding a coupon amount if one is available.

A: Shipping:  Advertising “Free Shipping” or providing credit for shipping is NOT a violation of the MAP Policy UNLESS a dollar value is mentioned that nets a Product below the MAP.

B: Bundling:  Where a Product is bundled with or sold as part of a package that includes another product not manufactured by Pets-Global, it shall violate the Policy to sell or advertise the bundle or package at a price that is lower than the combined MAP of the bundled Products.  NOTE: All Product bundles must be pre-approved by Pets-Global when they are not expressly identified as Products.  It shall violate the Policy if Products are bundled with or sold as part of a package that includes items not expressly approved for such a bundle by Pets-Global. Any promotions involving such bundles also need to be approved by Pets-Global.

 

The Policy does NOT apply to the following:

  • In-store advertising including in-store displays, banners, or price markings for Products.
  • Signage on the interior or exterior of the Reseller’s store (including the retail facility and surrounding parking lot).
  • Advertising on the site of a local event or local trade show; or
  • Personal communications to an individual customer in connection with that customer’s inquiries, specific expressions of interest, or business with the Reseller, including e-mail, text messages, letters, and quotes from the Reseller to that customer.
  • Product samples to customers
  • Does not limit the ability of the retailer to advertise that “They have the lowest prices,” or phrases of similar nature.

 

MAP Enforcement

In the event of a violation of this MAP Policy, Pets-Global may, in its sole discretion: (a) suspend or terminate Reseller’s status as an authorized Pets-Global Reseller; (b) refuse to accept new orders for a period of time from such Pets-Global Reseller; (c) remove such Pets-Global Reseller from the list of Pets-Global Resellers; (d) instruct its distributors to no longer sell Pets-Global products to the Reseller and/or (e) take such other action as Pets-Global, in its sole discretion, deems appropriate, including sending a warning letter reminding the Reseller of this MAP Policy and the consequences of violating it.

  • Pets-Global reserves the right to terminate sales to any Reseller that does not abide by its MAP Policy. Although the company may send violation notices to non-compliant Resellers, it is not obligated to provide such warnings.
  • The Reseller will have no recourse against Pets-Global with respect to any loss or damages allegedly incurred due to such termination of the Reseller’s rights resulting from a violation of the Policy.