Zignature

Zignature Inception Fish Meal Recipe

Inception® is formulated with animal or fish protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal or fish protein in their diets. At Inception®, we ensure our first two ingredients are animal or fish protein. We want to give your canine companions everything they need for a long and happy life with you.

Product Options

  • Size: 4lb
  • Size: 27lb
Fish Meal, Oats, Barley, Milo, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, d-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium lodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.
Crude Protein (min) 25%
Crude Fat (min) 15%
Crude Fiber (max) 6%
Moisture (max) 12%
Calcium (min) 1.2%
Phosphorus (min) 1.1%
Omega 6 Fatty Acids* 5.0%
Omega 3 Fatty Acids* 1.25%
Taurine* (min) 0.20%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.
Weight Cups per Day
10lbs or less 0.5 - 1 cup
10 - 20lbs 1 - 1.5 cup
20- 30lbs 1 - 1.25 cup
30- 40lbs 2.25 - 2.75 cups
40- 60lbs 2.75 - 3.75 cups
60- 80lbs 3.75 - 4.5 cups
80- 100lbs 4.5 - 5.25 cups
Kcal per KG: 3780
Kcal per Cup: 370

General Information

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Puppies

Feed up to twice the amount per day.

Gestation & Lactation

Feed up to three times the adult amount per day.

For combination Feeding

Feed 1/3 cup less dry food for every 1/2 can of wet food.
Meat First
Expert Formulation
Complete & Balanced

GOING

BEYOND

AAFCO

Zignature goes beyond AAFCO with our extensive feeding trials.

Zignature

Zignature Inception Fish Meal Recipe

Product Options

  • Size: 4lb
  • Size: 27lb
Fish Meal, Oats, Barley, Milo, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, d-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium lodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.
Crude Protein (min) 25%
Crude Fat (min) 15%
Crude Fiber (max) 6%
Moisture (max) 12%
Calcium (min) 1.2%
Phosphorus (min) 1.1%
Omega 6 Fatty Acids* 5.0%
Omega 3 Fatty Acids* 1.25%
Taurine* (min) 0.20%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.
Weight Cups per Day
10lbs or less 0.5 - 1 cup
10 - 20lbs 1 - 1.5 cup
20- 30lbs 1 - 1.25 cup
30- 40lbs 2.25 - 2.75 cups
40- 60lbs 2.75 - 3.75 cups
60- 80lbs 3.75 - 4.5 cups
80- 100lbs 4.5 - 5.25 cups
Kcal per KG: 3780
Kcal per Cup: 370

General Information

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Puppies

Feed up to twice the amount per day.

Gestation & Lactation

Feed up to three times the adult amount per day.

For combination Feeding

Feed 1/3 cup less dry food for every 1/2 can of wet food.
Meat First
Expert Formulation
Complete & Balanced

GOING

BEYOND

AAFCO

Zignature goes beyond AAFCP with our extensive feeding trials.

WHY INCPETION?

Formulated without potatoes, legumes, corn, wheat, or soy

Made with wholesome oats, barley, and milo

Animal protein packed with added vitamins, minerals, taurine, and l-carnatine

Know exactly what you’re getting every time

Crude Protein (min) 25%
Crude Fat (min) 15%
Crude Fiber (max) 6%
Moisture (max) 12%
Calcium (min) 1.2%
Phosphorus (min) 1.1%
Omega 6 Fatty Acids* 5.0%
Omega 3 Fatty Acids* 1.25%
Taurine* (min) 0.20%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.

All Zignature products are formulated by an expert team of PhD board certified companion animal nutritionists and certified food scientists, thoroughly researched, and extensively tested to deliver complete and balanced nutrition.

Our Grains

Not all grains are created equal. While many brands opt for lower-cost binders like corn, wheat, or brewer’s rice, we carefully select solutions-based, nutrient-rich “super grains” that serve a purpose—without gluten or unnecessary carbs. Like all of our limited-ingredient formulas, it’s everything your dog needs—and nothing they don’t.

Gentle on digestion, rich in soluble fiber for gut health and steady energy.

Offers both soluble and insoluble fiber, supporting digestive health and providing essential minerals

 A gluten-free grain  rich in magnesium and phosphorus, supporting bones and muscles.

Inspired By Nature, Backed By Science

All Zignature Formulas are complete and balanced with wholesome, low-glycemic plant-based ingredients. They’re also fortified with our exclusive vitamins and minerals pack:

Your dog's new favorite

satisfaction guaranteed

FAQ's

Lamb might be a highly nutritious option that provides your dog with essential proteins, fats, and fatty acids necessary to support their health.
Because it is higher in fat, it has so many health benefits and you can rest knowing we formulate all of our meals to be complete and balanced, no matter the protein source.
If you have an older dog, lamb may help them stay mobile by supporting blood circulation more efficiently. The iron, folate, and vitamin B12 in this super-meat is magical for blood health.

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