Inc_FishMeal
Zig Inception Fish 1-100
Zig Inception Fish 2-100
Zig Inception Fish 3-100
Zig Inception Fish 4-100
Zig Inception Fish 5-100
Zig Inception Fish 6-100
Zignature

Zignature Inception Fish Meal Recipe

Fish meal, the first ingredient, provides a lean, highly digestible protein naturally rich in omega-3 fatty acids to support skin, coat, and cognitive health. Hearty oats and barley add natural fiber for steady energy and digestive support, while nutrient-rich milo contributes antioxidants for immune wellness. Fortified with taurine and L-carnitine to help support heart and metabolic health, this recipe blends ocean-sourced strength with wholesome grains for complete everyday nourishment. Crafted in the USA with globally sourced ingredients, it’s a simple, balanced option at an exceptional value.

Learn More

Formulas

Fish Pork Meal Chicken Meal

Product Options

  • Size: 4lb
  • Size: 27lb
Fish Meal, Oats, Barley, Milo, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, d-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.
Crude Protein (min) 20%
Crude Fat (min) 14%
Crude Fiber (max) 7%
Moisture (max) 10%
Calcium (min) 1.0%
Calcium (max) 1.5%
Phosphorus (min) 0.8%
Omega 6 Fatty Acids* (min) 3.0%
Omega 3 Fatty Acids* (min) 1.0%
Taurine* (min) 0.2%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.
Weight Cups per Day
10lbs or less 0.25 - 0.75 cups
10 - 20lbs 0.75 - 1.5 cups
20- 30lbs 1.5 - 2.0 cups
30- 40lbs 2.0 - 2.5 cups
40- 60lbs 2.5 - 3.25 cups
60- 80lbs 3.25 - 4.25 cups
80- 100lbs 4.25 - 5 cups
Kcal per KG: 3561
Kcal per Cup: 391

General Information

Adjust the amount of food you serve based on the age, size, and activity level of your dog. Food should be fed at room temperature. Freshwater should be available at all times. When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Puppies

Feed up to twice the amount per day.

Gestation & Lactation

Feed up to three times the adult amount per day.
Meat First
Expert Formulation
Complete & Balanced

GOING

BEYOND

AAFCO

Zignature goes beyond AAFCO with our extensive feeding trials.

Learn More
Inc_FishMeal
Zig Inception Fish 1-100
Zig Inception Fish 2-100
Zig Inception Fish 3-100
Zig Inception Fish 4-100
Zig Inception Fish 5-100
Zig Inception Fish 6-100
Zignature

Zignature Inception Fish Meal Recipe

Learn More

Formulas

Fish Pork Meal Chicken Meal

Product Options

  • Size: 4lb
  • Size: 27lb
Fish Meal, Oats, Barley, Milo, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, d-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.
Crude Protein (min) 20%
Crude Fat (min) 14%
Crude Fiber (max) 7%
Moisture (max) 10%
Calcium (min) 1.0%
Calcium (max) 1.5%
Phosphorus (min) 0.8%
Omega 6 Fatty Acids* (min) 3.0%
Omega 3 Fatty Acids* (min) 1.0%
Taurine* (min) 0.2%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.
Weight Cups per Day
10lbs or less 0.25 - 0.75 cups
10 - 20lbs 0.75 - 1.5 cups
20- 30lbs 1.5 - 2.0 cups
30- 40lbs 2.0 - 2.5 cups
40- 60lbs 2.5 - 3.25 cups
60- 80lbs 3.25 - 4.25 cups
80- 100lbs 4.25 - 5 cups
Kcal per KG: 3561
Kcal per Cup: 391

General Information

Adjust the amount of food you serve based on the age, size, and activity level of your dog. Food should be fed at room temperature. Freshwater should be available at all times. When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Puppies

Feed up to twice the amount per day.

Gestation & Lactation

Feed up to three times the adult amount per day.
Meat First
Expert Formulation
Complete & Balanced

GOING

BEYOND

AAFCO

Zignature goes beyond AAFCP with our extensive feeding trials.

Learn More

WHY INCEPTION?

Formulated without potatoes, legumes, corn, wheat, or soy

Made with wholesome oats, barley, and milo

Animal protein packed with added vitamins, minerals, and taurine

Why Fish Meal? Why Fish Meal? Why Fish Meal?

Power-Packed Protein

Fish meal is a nutrient-dense protein made from ocean-caught fish, gently rendered to retain its natural omega-3 fatty acids, essential amino acids, and minerals. Unlike fresh fish—which can lose much of its weight as water during cooking—fish meal provides concentrated, long-lasting nutrition in every bite.
Why Fish Meal? Why Fish Meal? Why Fish Meal?

The Perfect Pairing

Zignature® Inception Fish Meal Recipe pairs lean, omega-rich protein to support skin, coat, and cognitive health with wholesome grains like oats and barley for hearty energy and vitamins and minerals for a balanced meal—offering clean, ocean-based nourishment at an exceptional value.

Know exactly what you’re getting every time

Crude Protein (min) 20%
Crude Fat (min) 14%
Crude Fiber (max) 7%
Moisture (max) 10%
Calcium (min) 1.0%
Calcium (max) 1.5%
Phosphorus (min) 0.8%
Omega 6 Fatty Acids* (min) 3.0%
Omega 3 Fatty Acids* (min) 1.0%
Taurine* (min) 0.2%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile.

All Zignature products are formulated by an expert team of PhD board certified companion animal nutritionists and certified food scientists, thoroughly researched, and extensively tested to deliver complete and balanced nutrition.

Process,Of,Machine,Drying,And,Antibacterial,Treatment,Of,Freshly,Picked

Our Grains

Not all grains are created equal. While many brands opt for lower-cost binders like corn, wheat, or brewer’s rice, we carefully select solutions-based, nutrient-rich “super grains” that serve a purpose—without gluten or unnecessary carbs. Like all of our limited-ingredient formulas, it’s everything your dog needs—and nothing they don’t.

Gentle on digestion, rich in soluble fiber for gut health and steady energy.

Offers both soluble and insoluble fiber, supporting digestive health and providing essential minerals

 A gluten-free grain  rich in magnesium and phosphorus, supporting bones and muscles.

Inspired By Nature, Backed By Science

All Zignature Formulas are complete and balanced with wholesome, low-glycemic plant-based ingredients. They’re also fortified with our exclusive vitamins and minerals pack:

Approved and incorporated by a team of nutritionists & food scientists

Approved and incorporated by a team of nutritionists & food scientists

Includes Taurine & L-Carnitine

Includes Taurine & L-Carnitine

Produced in Europe by a human consumable vitamin plant

Produced in Europe by a human consumable vitamin plant

Your dog's new favorite

satisfaction guaranteed

FAQ's

Lamb might be a highly nutritious option that provides your dog with essential proteins, fats, and fatty acids necessary to support their health.
Because it is higher in fat, it has so many health benefits and you can rest knowing we formulate all of our meals to be complete and balanced, no matter the protein source.
If you have an older dog, lamb may help them stay mobile by supporting blood circulation more efficiently. The iron, folate, and vitamin B12 in this super-meat is magical for blood health.

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